THE RUSSELL HOBBS BREAKFAST COLLECTION INSPIRED IN PIET MONDRIAN

SMART ELECTRICITY

Project carried out for Gas Natural Fenosa through the agency El Cuartel.

SYNOPSIS

With this video Gas Natural Fenosa wanted to announce its new project for the development of smart grids or intelligent electricity networks, an innovation geared at increasing the levels of service effectiveness and quality. Making this didactic video entailed intense 3D modelling and animation work in order to create a simple environment, devoid of any device which could detract from the main idea. During the postproduction process, blue light beams were added to highlight the schematic nature of the video and facilitate understanding the message.

 

CREDITS

Brand: Gas Natural Fenosa
Agency: El Cuartel
Whiteline: 3D, animación, Motion Graphics, concept
Music: Aimar Molero

Date: October 2012
Length: 2 minutes
Format: 720p