Project carried out by Unicaja through the production company Emedialab and the agency JWT Delvico, directed by Pablo Olmos

SYNOPSIS

The objective of Unicaja’s campaign for the direct debit of payslips was very clear: to encourage the bank’s clients to choose a welcome present. A simple, and at the same time, complex idea of bringing an elephant wrapped in gift paper to life gave way to a striking, dynamic and entertaining ad. And yet the real challenge of the project was just as much what was to be seen as what had to be eliminated. A clean result was finally achieved, devoid of any strange element that risked diverting our attention from the main argument. This was possible due to a painstaking process of erasing and treating the film, eliminating cars and traffic signals, and by substituting reflections and integrating household elements.